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High-quality products, create marketing miracle - Interview with factional paint dealers Xueli Jiang
Time:2014-09-15 Click:
 

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Reporter: Hello, I am glad you are taking the time to accept the "Tu win the world" in an interview in his busy schedule, I ask you how to join the paint brand? Before you engage in what industry? What made you become attached to this brand, and agents of it?
Xue Total: Prior to joining the paint brand, I have been concerned about Mingbang chemical company, and have used factional paint. In addition, I also gather information through the Internet, in-depth understanding of the chemical and its brands Mingbang found paint product quality and price factional relatively stable, cost-effective. Based on the above product advantages, I'd choose the proxy factional paint.

Reporter: Are you currently doing brand compared with other paint brands, your proxy advantages of this paint brand in what?
Xue Total: My agent factional lacquer paint brands belonging to the middle and upper grades, stable product quality, good performance, cost-effective, is a popular choice for the consumer paint products.

Reporter: At present you this much paint shop area? How many employees? Current sales your shop focused on engineering, distribution, retail Which areas?
Xue Total: Currently my paint shop in a larger scale, there are two salesman. Store sales focused on distribution, specifically for distribution in the township, but relatively few engineering and retail.

Reporter: In your local building materials market has a relatively large what? Your shop is currently belong to which building materials market? Do you think the local paint market how? Present your brand to current market share?
Xue Total: Silver City market, Jinshan our local market are relatively large building materials market, my shop is part of Silver City building materials market. Painted the United States, Garbo, the state legislature occupy a larger market share, relatively speaking factional paint is not so big. This means that the factional paint the future prospects are bright.

Reporter:?You in the local market is how the operation works well is a good team building or a painter or a cell to promote better ...... what do you think you are the most important success factors???
Xue Total: works well, mainly in the package township project. I think the township is a very potential market, because consumers tend to choose township cost-effective products, such as factional paint. So, I'm doing better township project. "Him", I think is an important factor in the success of the industrious. Normally, I would take product information to run their own business, or distribute information in a cell, increase brand awareness, actively looking for the intention of customers. Opportunities will always be those who are prepared, usually spared no effort, I believe that success is far from us.

Reporter: Dealers located between producers and end consumers, bear the functions of the product and capital transfers. Can handle the relationship between dealers, a major impact on the development of enterprises. So, what you want the manufacturers to provide support and help you develop more growth it?
Xue Total: Indeed, distributors and end consumers as a manufacturer of bridges, play an important role. I hope the dealer can offer more support in terms of logistics, and constantly improve the logistics system, as possible logistics network coverage, and thus more conducive paint products sales and transport.

Reporter: In your local paint market, what factors do you think wants to become bigger and stronger aspects of what you need to plan the next target?
Xue Total: increase brand awareness is bigger and stronger security, I think we can through vigorous advertising, so that consumers fully understand the coating products, brand names, thereby improving product sales. Next goal, I intend to concentrate power in the distribution and retail of these two aspects, increase sales, sales miracle myth.

 

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